Measured Proof, Published Responsibly
Real Local Business Problems. Practical, Measurable Results.
Ridge & Valley Digital publishes case studies only after written client permission, baseline verification, and a review of the supporting evidence. Each study will explain the starting problem, work completed, timeline, measured changes, source data, and important limitations. This framework is public now so prospects can see exactly what our future case studies must prove.
No client-specific case study is currently published on this page. The first studies will appear only after permission and evidence review are complete.
What Every Case Study Must Include
- 1Client type and service area
- 2Starting problem
- 3Constraints and baseline
- 4Work completed
- 5Timeline
- 6Before-and-after measures
- 7Screenshots or artifacts
- 8Customer quotation with permission
- 9What the result does and does not prove
- 10Related service and next step
How Evidence Is Verified
- 1
Written Permission
The client provides written approval specifying what may be documented and whether the business may be identified.
- 2
Source and Baseline Review
The starting condition is verified — dates, source system access, screenshots, and measurement baselines are documented before work is presented as a case study.
- 3
Scope and Work Log
A dated record of what was built, configured, and managed is reviewed against the approved scope.
- 4
Comparison Window
Before-and-after measures are captured from source systems with a defined comparison period so the timeline is clear.
- 5
Privacy and Quote Approval
Private information is redacted. Any client quotation is reviewed and approved in writing before publication.
- 6
Limitations and Final Review
The study states what the evidence does and does not prove. The final version is reviewed and approved before it is published.
Metrics We May Report
| Metric | Evidence source | What it can indicate | Important limitation |
|---|---|---|---|
| Local-pack visibility share | Dated local-rank grid snapshots or consistent manual search sampling | Observed visibility across defined locations, queries, dates, and device or location conditions during the sampling period. | Rank-grid and manual-search observations are sampled — they reflect specific queries, locations, and moments. Visibility can vary with proximity, personalization, competitor activity, and Google changes between samples. |
| Calls and qualified form submissions | Call tracking data, form submission logs | Directional change in contact volume during the measurement period. | Contact volume varies with seasonality, market conditions, and the customer's own responsiveness — it is not directly attributable to any single activity. |
| Google Business Profile interactions | GBP performance insights | Directional change in clicks, calls, and direction requests from the profile during the comparison window. | Interaction counts reflect Google's attribution model and may undercount or overcount depending on user behavior and platform changes. |
| Review growth and response rate | Review platform dashboards | Change in review count, average rating, and whether reviews receive timely responses. | Review volume and content are driven by customer behavior — a review system can encourage feedback but cannot control quantity, rating, or sentiment. |
| Organic non-brand impressions and clicks | Google Search Console | Directional visibility trends for non-branded search queries during the measurement window. | Impressions and clicks are affected by search volume, seasonality, algorithm updates, and competitive activity — none of which are under Ridge & Valley Digital's control. |
| Conversion rate | Website analytics | Directional change in the share of visitors who take a defined action during the comparison period. | Conversion rate depends on offer strength, pricing, market conditions, and customer readiness — factors beyond digital marketing work alone. |
| Page speed or technical-health improvement | PageSpeed Insights, Lighthouse, Core Web Vitals | Measured change in load time, layout stability, and interaction responsiveness after technical changes. | Lab scores and field data vary by device, connection, and testing conditions. Improved scores do not guarantee improved rankings or conversions. |
What Results Do and Do Not Prove
Every case study operates within defined date ranges and uses evidence from source systems the customer owns or has approved for measurement. Measurements reflect a specific period for a specific business under specific conditions.
Results are influenced by factors outside Ridge & Valley Digital’s control — including seasonality, advertising budgets, competition, customer operations, and market conditions. Attribution is shared across multiple channels and cannot be assigned to any single activity or platform change.
A documented improvement during one comparison window is not a promise of continued or similar improvement in any future period. Past performance, whether documented in a case study or observed in a source system, does not guarantee future rankings, review scores, leads, revenue, or advertising results.
Case Study Readiness Checklist
- Written client permission — specifying identification, artifacts, and quotation
- Documented baseline — dated source-system measurements before work begins
- Asset inventory — screenshots, page captures, listing data, and configuration records
- Dated work log — task and decision records for the engagement period
- Valid comparison window — defined before-and-after measurement period
- Stated caveats — what the evidence does and does not prove
- Approved quotation — included only when the client has provided written approval
Questions About Case Studies
Start With a Measurable Visibility Baseline
The first step toward a case study worth publishing is a clear, documented starting point. Get your free local visibility review and see where your business stands today.